Private jets, return trips to Dubai or New York for a weekend, promotion of Chinese fast-fashion brands (fast fashion) or contests to help a subscriber win his weight in sneakers... In a context of energy sobriety where each French person is asked by the State to participate in the collective effort, it is becoming increasingly difficult for some citizens but also public authorities to witness on social networks these behaviors judged little virtuous.
“The protest movement emerged thanks to criticism from the communities of several very popular influencers,”
explains Amélie Deloche, co-founder of “Paye ton Influence”.
His collective has been campaigning for a few months for the influence marketing industry, which weighs 14 billion dollars worldwide, to take the turn of the ecological transition.
Rather young and sensitive to the climate crisis, thousands of Internet users challenge personalities on their fashions…
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