A few days before their long-awaited launch, the Instagram teaser message posted by the founders of Serica almost sounds like an apology.
The cause of their recent silence on social networks?
The price of success for their house, which has continued to soar since the launch of the brand in 2019. First there was the 4512 watch, which immediately attracted the seasoned gaze of prominent foreign watch media like Hodinkee, then the diver's watch 5303 (in black, silver or blue lagoon), it will now be necessary to reckon with the 8315. A stylish new timepiece that nevertheless arrives right on time.
When the brand is crumbling, of course, under the shipment of some thousand orders for the month, but above all at a time when the very elitist French watch market is taking a close interest in the brand and its boutique in the Haut Marais.
french touch
Full screen
The hands covered with Superluminova.
Serica / Photo press
So even if it means embarking on the very competitive sector of the GMT complication (for Greenwich Mean Time), you might as well free yourself from the already pre-existing chromatic codes, often oscillating around a duo of blue and red.
And this is precisely what has complicated their task for more than two years, as explained by Gabriel Vachette, co-founder of Serica "When two colors are so opposed, as here black and ivory, the chemical composition raw material and its cooking time changes.
However, there was no question of changing our minds because we really wanted to free ourselves from the past”.
And this perfect match is not the only major change to note, as Serica and its movement supplier SoProd have worked hard to obtain the Holy Grail of chronometry,
the independent COSC certification so desired by some.
All strapped to a French leather strap, a rare detail for Serica, which has made a name for itself with all-metal but which allows them to remain rooted in the codes of travel associated with this complication.
All that remains is to get your hands on one of the 500 pieces that will be produced this year.
Choice of left-handed or right-handed version because, as always with Serica, the devil is in the details.
That they have the gift of thinking beautifully.
to get your hands on one of the 500 pieces that will be produced this year.
Choice of left-handed or right-handed version because, as always with Serica, the devil is in the details.
That they have the gift of thinking beautifully.
to get your hands on one of the 500 pieces that will be produced this year.
Choice of left-handed or right-handed version because, as always with Serica, the devil is in the details.
That they have the gift of thinking beautifully.