The food chains have announced that they will not comply with the suppliers' request to raise prices, even if they have a shortage, and now they are going a step further in declaring war.
Shufersal, the largest chain in Israel, went against the Unilever company, which raised prices, and due to the opposition to this increase, Unilever stopped the supply.
In Shufersal branches, signs were placed next to Unilever products, which read "Dear customers, due to Shufersal's disapproval of price increases, there may be a shortage of Unilever products."
Unilever factory.
The chains are boycotting, photo: Dodo Greenspan
The signs indicated the Unilever brands: Hellmans, Pillows, Knorr, Bagel Bagel, Rexona, Dove, Cornflax Thelma, Click, Pinok, X and Bedin.
On the sign, the chain recommended buying alternative products and even placed parallel products of the chain's private label next to these products.
The sign reads "We invite you to purchase similar products from other brands."
We apologize for the inconvenience.'
Beitan Wines also placed signs in the branches with reference to the situation of the shortage following the opposition to the price increase, but the group did not refer to a particular company.
Shufersel fight the high prices,
The sign reads: "Dear customers, due to Beitan wines' struggle with the cost of living."
Try the replacement products and you will be pleasantly surprised.'
It should be noted that this war is still considered to be at its beginning and is expected to worsen, to the point of a shortage of a variety of products.
At this time the chains still rely on existing stocks.
In addition, some of the chains imported products in a parallel import of both the brands themselves and substitute products.
However, even this assessment cannot compensate for so many providers at the same time.
Unilever has a lot of significance on the shelves since it is one of the largest consumer companies that includes many food and toiletry products and are very popular.
Even in Sano, for example, there are a variety of products that are not supplied to chains, but Sano's increase is mainly focused on paper products.
Let's recall that there are other suppliers whose prices were opposed by the chains, such as Diplomat, Gad Dairies, Kimberly Sparrow, Procter & Gamble products, marketed by Diplomat, and more.
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