Baptiste Morin, edited by Alexandre Dalifard 06:17, December 19, 2022
During a World Cup, bars and restaurants tend to be full on match days and see their revenue increase.
There is also an increase in purchases of televisions, crisps and aperitif biscuits.
But the economic benefits of a World Cup are always limited.
The gain concerns above all the image of the country.
Beyond the sporting aspect, there are the economic benefits.
A World Cup victory means scenes of joy, but also more purchases.
Still, victory would only have a limited impact on the country's economy.
In 2018, the insurer Allianz estimated the gain at 0.1 point of GDP.
Concretely, it would be between 2 and 3 billion euros.
In these billions, the receipts of the bars and the restaurants which increased.
Many were sold out on match days.
There are also television purchases.
Fnac and Darty have clearly seen an increase.
And then there are the big-box purchases.
Carrefour noted an increase in sales of crisps and aperitif biscuits.
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Above all, a gain in attractiveness
But not enough to boost growth either.
According to the Center for Sports Law and Economics, even the effect of Euro 2016 organized in France was limited to 1.2 billion euros.
The gain therefore concerns above all the image of France.
A victory is good for its attractiveness, especially less than 2 years before hosting the Olympics.