Analysis | AMLO morning conferences, electoral campaign or communication exercise?

There are already more than 1,000 morning conferences that the President of Mexico, Andrés Manuel López Obrador, has carried out since he began his term in December 2018. The habit is not something new for him: he also carried out this exercise during his tenure as head of Government of Mexico City.

Is it a communication exercise or a propaganda act?

Luis Estrada, director of SPIN-Political Communication Workshop, analyzes these press conferences by the Mexican president.