Among the many -too many- material things that the pandemic
took away, along with millions of losses, the national fiction of open TV
.
When the coronavirus landed in Argentina,
the genre was more alive than kicking, but it was
.
One did zapping and found national productions.
Where will they be now?
Let's narrow the question:
will they be there?
Let's rephrase the question:
will they return?
It would not be fair to blame everything on Covid-19, but in what has to do with its impact on the audiovisual industry,
it was a trigger that hit the target of the collapse
.
Then there were attempts at reconstruction (such as
El primero de nosotros
, by Telefe), but isolated ones.
As a result, the open screen began to lose scripted stories, magic, ratings,
it also began to lose actors who wanted to act
(do you remember that collective cry of
Hold on to fiction, damn it?).
And, in this withdrawal from fiction, there were
different advances to occupy the grids
.
That's where
reality shows, and the cousins of reality shows, came in, with an enviable seduction device
, those formats with labels in English in which you
don't live together but compete, such as big shows or show talent
.
And as if the word reality wasn't enough to define a content,
culinary reality shows, extreme reality shows, musicals
appeared and the firms continue.
"The Challenge Argentina, the challenge" for now does not reveal images of the participants.
It arrives in February.
The tsunami of cycles in which the important thing -among other things, perhaps- is to compete
has as a standard bearer, flaming at the top of the rating
Big Brother, whose tenth edition became
the most watched of 2022 and leads, comfortably, so far in 2023
.
21 years after having bet on the Dutch format for the first time, Telefe put the card there again and
shouts "winner" daily
.
"The Hotel of the Famous 2", the reality quota of El Trece.
And, then, he is already preparing the premieres of
The Challenge Argentina, the challenge
, which will arrive in February with the conduction of Marley, also chosen for the other extreme competition program such as
Survivor
, which is in the folder, but without a date.
What's more,
it didn't even begin to be recorded
, although it is already in a promotional campaign.
On the same screen you can see
Got Talent
, a contest in which participants can demonstrate any of their skills.
The hostess will be Lizy Tagliani
and she also does not have a premiere date for now.
As she does not have the new season of
MasterChef
, which this time will be without celebrities under the aprons.
With Santiago del Moro leading the finery of
Big Brother
-that ace of Telefe's sword of which
it is not known when the last to leave will turn off the light-
, the cooking contest has no assigned driver, but it is known that
it will not return be
him
There is a dance of names, but not certainties.
For its part, El Trece also opted for a reality show with the second season of
El hotel de los famosos
, which started in
prime time
and last week at 6:30 p.m. with the intention of improving its rating.
Lizy Tagliani was a member of the jury for "Who is the mask?", a reality show featuring celebrities in disguise, and will now host "Got Talent."
The resource that TV bets on cycles in which the verb that commands is to "compete" is not new
.
With cases like
La jousta del saber, Odol asks,
Sundays for youth or Dancing for a dream
, it is demonstrated that inviting people to
sit in front of the screen to see who wins is a good audience hook
.
It always was, it was recently with
La Voz argentina
(another who knew how to shine in a pandemic), it will surely continue to be.
But, in addition to the competition between participants,
it would be encouraging to see the channels compete with something other than people testing their limits or abilities
.
It would be good if, in addition to reality shows, fiction takes the field to play its own game.
And, in one of those,
we all win a little
.
look too
Ryan Reynolds: the actor who bought a football club and now launched a docuseries about the team
Tootsie, the new from Nico Vázquez, already has a release date, video and team photo