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"At that price, it can make noise": Ikea launches an advertisement for saucepans in a nod to Emmanuel Macron

2023-04-21T17:23:02.187Z


Thursday, the manufacturer of kitchen utensils Cristel had already joked about this new mode of sound challenge to the pension reform.


Some communication agencies have been working at full speed for a few days.

While the pension reform was enacted last Friday, Emmanuel Macron returned to contact with the French this week.

The opportunity for opponents of the postponement of the legal age, to be heard with pans struck with another utensil.

And for some manufacturers to make their honey on this very tense social news.

On Friday, the Swedish Ikea launched a new rather original advertisement.

In a publication posted on its social networks, the furniture giant highlights a low-cost saucepan model.

At that price, it can make noise

,” mocks Ikea in its visual.

A reference could not be clearer to the noisy reception committees of recent days when the President of the Republic, or a member of the government, travels to France.

Contacted, the blue and yellow company has not yet responded to requests from Le

Figaro.

Thursday, it was the French company Cristel which had already illustrated itself in this direction.

"Mr. President, at Cristel, we manufacture saucepans that move France forward!"

The industrialist laughed on Twitter.

Read alsoFrom Louis-Philippe to Macron, two centuries of political opposition with pans

A mockery that responded to the ironic remarks of Emmanuel Macron.

According to him, it is not “

the

saucepans

(which)

will make France move forward

”.

We can massively relaunch the pan industry, which we do not produce enough …

”, added, mockingly, the president.

Traveling Thursday to Ganges (Hérault), the tenant of the Élysée had reiterated.

While some demonstrators had thrown eggs and potatoes at the police, Emmanuel Macron had asserted, gratingly, that

eggs

and saucepans are just for cooking at

(him)

.”

Source: lefigaro

All news articles on 2023-04-21

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