"A very good big glutton thing, which nourishes and is not expensive."
If everyone will judge the taste quality of O'tacos, the flagship product of the fast-food chain of the same name, it is difficult to prove Grégoire, an engineering school student, wrong about the rest.
Just go into a restaurant of the brand and watch the team members make these
"French tacos"
stuffed with meat, cheese sauce, fries and all sorts of extras, in an M, L or XL format, at prices varying between 6 and 14 euros, to put your finger on the scale of the phenomenon.
Alongside the American giants McDonald's or Burger King, French fast food chains like O'Tacos or G La Dalle are spreading in France and beyond.
Two brands that use the same strategy to attract a young and popular clientele: reduced prices for high-calorie products with 100% halal meat, as well as polished communication on social networks, perfectly...
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