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Luc Donckerwolke, designer: "By dint of becoming more democratic, the SUV has lost its identity"

2023-04-24T15:12:18.534Z


INTERVIEW - Passing through Paris to receive the "man of the year" award, the design president of the Korean group Hyundai spoke about his career and the evolution of the style of the three brands Hyundai, Kia and Genesis, which he oversees.


His CV slams.

Born in June 1965, the Belgian Luc Donckerwolke has been one of the five presidents of the Hyundai group since November 2022, in charge of communication and design.

In this capacity, he supervises the creation of the 57 brands of the Korean conglomerate Hyundai, that is to say 1,000 designers and soon 20 design studios spread over three continents (America, Asia and Europe).

Since his arrival at Hyundai in 2016, this globe-trotting and polyglot boss - he speaks a dozen languages ​​including Swahili -, renowned for his talents as an organizer and manager, has left his mark.

Read alsoElectric vehicle: the long-distance race

LE FIGARO.

- When do your first automotive memories date back to?

Can you tell us about your journey?

Luc DONCKERWOLKE.

-

I owe everything that happened to me to accidents.

My father was a diplomat and I spent my entire childhood far from the center of gravity of the automobile, between Africa and South America.

When I was 4 years old I contracted serious diphtheria in Burundi and for entertainment during my stay in…

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Source: lefigaro

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