However, the day had started badly.
That morning, downpours fell on Seoul.
But more is needed to hamper the preparations for the Louis Vuitton fashion show, scheduled for the same evening in the Korean capital.
All the trunk maker's teams have been hard at work for days.
Come rain, hail or blow, the prefall 2023 collection will be showcased under the Jamsugyo Bridge.
Erected in 1976 to connect the two banks of the immense Hanang River, its name in Korean means "submersible bridge", because it is completely covered by water during the monsoon period.
Fortunately for the 1,600 guests (including the city's deputy mayor, Kim Eui-seung, Lee Jae-hwan, the vice-president of the National Tourism Office, the five members of the girl band Le Sserafim, many others K-pop stars and a hundred fashion students),
A wind to dehorn the oxen has taken over.
The LV staff distributes shawls in…
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