To the question "What sports are played by the rich?", Google offers 6,170,000 hits. If we put aside hunting, sailing or car racing, the answers are unanimous: golf, tennis, and to a lesser extent horse riding – including the practice of polo – are considered elitist activities, reserved for the most privileged socio-professional categories. Sports that rhyme with elegance and that should be practiced with the right outfit (it is not for nothing that the prestigious Wimbledon tournament has a rigid dress code imposing the total white look, marker of the aristocracy, to its competitors). "Since the beginning of the twentieth century, tennis, golf and horse riding have been accomplices of fashion and especially very high-end fashion," says Pascal Monfort, founder of REC trends marketing. These are so-called 'good encounters' sports and rewarding social markers." Once the preserve of a...
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