Helene Fischer has been advertising for Lidl for a few days now. But for that, the pop queen has to listen to scorn and ridicule from many fans.
Neckarsulm – Actually, Helene Fischer (38) currently has her hands full with her big "Rausch" tour, but Germany's reigning pop queen has taken the time for a rather unusual side project. Since Friday (19 May), she has been featured in an advertising campaign by the discounter giant Lidl – and is receiving devastating feedback on social media.
On the occasion of her 50th birthday: Helene Fischer is now advertising for Lidl
On the occasion of the company's 50th anniversary, Lidl has brought three big names on board for an advertising campaign of superlatives, because in addition to Helene Fischer, Barbara Schöneberger (49) and Max Giermann (47) can also be seen in the new promo material. A music superstar, a presenter legend and a comedy veteran - with this combination, the supermarket chain seems to want to focus on maximum reach.
In the spot, Helene Fischer gets off a bus and then goes on a shopping spree in a Lidl store, while a remix version of her mega-hit "Atemlos durch die Nacht" can be heard in the background. The chart-topper is accompanied by a cohort of dancers who support her in her search for the best food.
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(Source: moviepilot.de
)To see her great idol in a nationwide advertising campaign – sworn fans of Helene Fischer think it's a wonderful thing. "Best advertising and advertising partner you could have gotten," says one Instagram user happily, "You couldn't have done it better," joins another. However, the reaction of other Schlager fans is not quite so euphoric.
"New form of foreign shame": Helene Fischer's Lidl campaign is destroyed on the Internet
In addition to the eulogies of loyal fans, there is also a flood of nasty reactions to Helene Fischer's new project on social media. "Does she already need Lidl advertising?" wonders a TikTok user, "Didn't she sell enough tickets for her concert?" reads a Twitter comment. "One more reason not to shop at Lidl," complains one user, "I think I've discovered a whole new form of foreign shame," another blasphemes, "What else, 2023, what else?"
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Meanwhile, a particularly annoyed Instagram account announces: "For this advertising and its costs, I'd rather go to Aldi." It seems as if the campaign with a star cast has already achieved its goal: Everyone is talking about Lidl. According to a new ranking, however, Helene Fischer is no longer the most successful German singer of all time. Sources used:Instagram/lidlde, Twitter, TikTok, moviepilot.de
