It turns out that Taylor Swift is not only the most successful singer in the world, but also a culinary influencer, setting gastronomic trends that causes the largest companies in the global economy to launch food products based on her spontaneous exploits and snacks in the real world.
The current sweeping saga began when Swift was a guest last week at a football game for her (allegedly) new boyfriend, athlete Travis Kelce, who plays for the Kansas City Chiefs. During the game, where Swift enjoyed VIP treatment and had endless access to a luxurious refreshment stand, she was spotted enjoying a piece of chicken with a mysterious sauce — and when Taylor eats, the world must of course know about it.
🚨| Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch! pic.twitter.com/rpAOP2HFtT
— The Eras Tour (@tswifterastour) September 24, 2023
Soon, a post boasting a photo of Swift in the VIP booth accompanied by the incriminating caption "Taylor Swift ate a piece of chicken with ketchup and what looked like (seemingly) ranch sauce," became the viral culinary phenomenon of recent days.
To date, the post has amassed no less than 32.8 million views on X (formerly Twitter), after being uploaded by an account dedicated to Swift's current The Eras Tour (not even an official account of the tour, but a fan feed page).
It doesn't end here, far from it. The phrase "Ketchup and seemingly ranch" caught on so strongly that even the official X account of the Empire State Building in New York shared it, alongside a photo of the famous tower painted red (ketchup) and ranch sauce (white). And the almost unimaginable record: Heinz sauce company, the world's largest in its field, did not miss an opportunity to leverage the buzz into a marketing move, announcing in just three days the launch of a new limited-edition product.
View this post on Instagram
A post shared by Heinz (@heinz)
Soon you'll be able to dip your chicken, or fries (or whatever, as long as Taylor Swift does it), in ketchup and what looks like ranch sauce. Surely everyone will want to buy it (and then sell it on eBay at an overprice?). Yes, comments from users such as "I'm willing to die for one" and "I need this" speak for themselves. The launch date of the coveted sauce has not yet been announced, because it is still difficult to pick up an assembly line after 72 hours from the moment the original post broke the net, but we have already entered ketchup alert (Ranch).
Wrong? We'll fix it! If you find a mistake in the article, please share with us