The beauty brand Sephora has never made it to Israel (although in 2021 there was a plan to open stores and a local website here) – but that doesn't stop Israeli girls from recently visiting the brand's British website and ordering everything next to beauty products and cosmetics. However, there are some products that may be worth leaving out of the virtual shopping cart, as a company employee revealed on TikTok. We've used ChatGPT to help you save money on less successful products.
Liv Stone, known on TikTok as "Not Olivia Stone," is an employee at Sephora, who has amassed about 5,000 followers by sharing beauty-related content. In one of her most recent videos, she revealed the list of makeup products that "don't do very well" – or, in other words, no one who has used them buys them again.
First on its list are brow products from Tarte Cosmetics. "Honestly, no one buys them. They are also on sale all the time – and yet no one buys them," states Liv.
Next on the list is Boi-ing Cakeless Full Coverage Waterproof Liquid Concealer from Benefit Cosmetics. She says his sales are so bad that she doesn't understand how the company hasn't gone bankrupt yet.
The Milk Makeup brand also finds itself on the unflattering list. While Liv emphasizes that the company's blush and bronzer sticks enjoy worthy popularity, its "Bionic" product line is not in great demand.
As for the scented candles from the NEST New York brand, Liv shakes her head and concludes: "I really don't understand why we have them."
One product she recommends is Iconic London's Prep-Set-Glow spray – but she admits that most customers seem to shy away from it, perhaps because the ingredients that sparkle in it tend to go to the bottom of the bottle, making the product look poor quality.
The video has garnered about 4 million views and sparked lively debate in the comments, with some commenters defending the products featured in the video, and some admitting that store vendors hinted not to buy some of these products.
Wrong? We'll fix it! If you find a mistake in the article, please share with us