Ultra Right, an American beer brand, set an extraordinary sales record in 12 hours by pulling a limited-edition can of beer adorned with a photo of former President Donald Trump's arrest.
The photo was taken on Aug. 25 when Trump turned himself in to authorities and was remanded in custody at the Fulton County Jail in Georgia. Then, he gave his personal details and, for the first time, took a picture of a detainee. He was later released on bail.
The six beers sold bear Trump's black and white picture with the caption 100% American Beer. Its price on the website is $25 including shipping. The marketing move was done as an act of support for the former president. Ultra Wright CEO Seth Weathers told Fox News Business that sales after the launch of the limited-edition beer can were equal in quantity to five loaded trucks.
Political drink, photo: PR
"We knew people would go crazy for these collectors' cans," he said, "but we never imagined the reaction would be this crazy," he said, describing the beer, dubbed "Revenge of the Conservative Father," as the most coveted collector's beer in American history.
The Ultra Right beer brand was launched in April following the consumer boycott of Bud Light beer following its collaboration with transgender actress and activist Dylan Mulvaney as a liberal act. Ultra Wright's revenue reportedly crossed the million-dollar mark in its first two weeks of launch.
The website of the beer company Ultraright states that it pledges to donate 10 percent of its sales profits to the Republican Party Defense Fund in the state of Georgia. "The far-right capital of Conservative Dad is proof that our mouths and money are equal — we are doing our part to fight against the unjust persecution of American patriots," Weathers said.
Wrong? We'll fix it! If you find a mistake in the article, please share with us