Some wanted to see a Lola Flores with digital airs.
Others later began to glimpse the Latin Beyoncé.
They were told that no, it was not Beyoncé, but rather Rihanna.
But neither.
Not even close.
It was even suggested that what Rosalía really was was an updated and globalized version of Madonna.
For that of the dance and such, but it lacked the controversial and procacious element.
After all, the Sant Esteve de Sesrovires has defined its entire communication policy to never disturb anyone.
Only one tweet was allowed in which he wrote “
fuck
Vox”.
At this point in her career, Madonna had already scandalized half the US No, she's not Madonna either.
Thus, while the world did not decide on which diva of the
star system
The American woman had to be related to the Catalan, she moved, with hardly the need to launch new music - she is a diva when she is more relevant in periods of artistic break almost in phases of music promotion - towards a land that was not very intuitive until then: the diva Latina based in Miami.
What if in the end Rosalía is a
millennial
Gloria Stefan
?
What if it's Thalía with higher artistic ambitions?
While deciding what she wants to be and what Rosalía will be, C. Tangana has launched a song with which she is running to be the new Rosalía.
This is how this world works in 2020.
The origin of this mutation in Rosalía could be found in the circumstances caused by the pandemic.
This caught the Catalan in the US She decided to confine herself to the house that her representative Rebeca León has in Miami.
There he had a small room, a microphone and a computer.
In addition to making music, she connected by videoconference with Pablo Motos or Jordi Évole to narrate her circumstances and calm her fans: she was fine and, like all divas, she kept working hard, writing a lot.
Until that moment, Rosalía's public profile in the United States had not stopped growing.
In addition to winning five Grammys (which is not trivial, but for certain things it is not enough by itself) and awakening the praise of the press and the public thanks to a series of
singles
, collaborations and video clips to which more fabulous, surprising and, when necessary, controversial, the Catalan had become the new friend of pop royalty.
At fashion shows she was seen with rapper Drake, she became intimate - at least in the eyes of the media - with Kylie Jenner, she even aroused the carnal curiosity of Hunter Schafer, one of the protagonists of
Euphoria
.
After the Grammys, he went with Dua Lipa and other celebrities to a strip bar in Las Vegas.
To someone it must have seemed ironic and funny at the same time.
She was seen dropping bills at the dancers, something that made many who had compared her to Rihanna to believe they were right.
Rosalía was never bad again.
In parallel, it had expanded its universe of sponsorships and campaigns to practically encompass all the leading firms in the luxury universe.
The author of
Malamente
She was already one of those divas so sought after that she has a sponsorship contract with a luxury brand but only for her perfume line and with another only for her makeup line, lest signing just one for everything will lose income and presence.
Rosalía was the wet dream of any brand that wanted to be at the forefront of that luxury for young people that has marked so much in recent years in the world of fashion and that is going to disappear without us knowing exactly who was buying all those sweatshirts at 3,000 euros.
All this seemed to inevitably lead her to be another star in an Olympus saturated with interchangeable divas.
His music was still unique, but his profile not so much anymore.
She was the second from the right in the photo in the large family photo of the
star system
of the newly released second decade of the 21st century.
And there it seems that Rebeca León entered.
The manager had seen something in J Balvin at a time when anyone who had seen J Balvin on stage all they could see was that nobody was going to want it.
"It was somewhat tacky, but
cool,
" declared León, remembering the first time he saw the reggaeton genius who would later be represented by him.
León would be the force behind
Rosalía's
miamization
.
On an aesthetic level and it also seems that, for now, on a sentimental level.
This week she fantasized about the idea that the Catalan would maintain a romantic relationship with Rauw Alejandro, the Puerto Rican reggaeton artist who, curiously, will release a new album on November 13.
He would have given her flowers.
She would have liked them so much that she would have tweeted it.
Rosalía was Barcelona, then it was New York, later a little Los Angeles and now it seems that it is going to be Miami.
And if anyone can relocate the coordinates of the music scene in that city, it is her.
It is missing.
There are plenty of people in New York.
In Miami she was missing.