"People don't buy a garment because it's upcycled, but because it's beautiful,"
says Marine Serre.
Or again:
“We have been accustomed for thirty years to finding it normal to pay 4 euros for a white T-shirt.
But this cannot be the price of quality.
Just as you can buy industrial tomatoes, out of season, 1 euro per kilo or prefer organic, locally produced, at 5 euros;
it is a conscious choice of a way of consuming.”
These two parameters - aesthetics and ethics - are the driving force behind the Frenchwoman who appeared on the fashion scene in 2017.
Read also
Fashion Week: Hermès never short of inspiration
She is now the best ambassador of what is called upcycling (a very marketing term in her eyes but we couldn't find a better one), namely using vintage clothes to create new ones.
It's both an exercise in style (very difficult) and a way to put back into the circuit the scraps of the past.
The designer also talks about the
“vibrance”,
or the emotional charge of an old boutis that has already…
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