'MasterChef', 'Survivors' and 'The Voice Kids', the weapons for the spring battle on television

Spring not only alters the blood, but also the television grid.

The second quarter of the year is, traditionally, one of those that brings together the highest television consumption and in which, therefore, advertising investment is greater.

That explains why the chains reserve some of their big bets of the year for this moment.

In addition, the field in which the battle is played this year has an important novelty: Antena 3 has reached the spring as a well-established audience leader.

That forces Telecinco to take out its artillery to try to recover the throne.

For La 1 it will also be a fundamental period if you want to overcome data that is close to historical lows.

Among the bets for the coming weeks on the main Spanish channels there is a lot of old acquaintance, large-scale formats already tested that are sure to have good audience data.

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Telecinco falls in March to its historical minimum audience

MasterChef

and

Night D,

in La 1

To try to improve the 8.5% average screen share it obtained in March, La 1 faces the return of Easter with news.

The most powerful, without a doubt, is the premiere this Monday, April 18, of the tenth edition of

.

The gastronomic contest is the most successful franchise on public television.

The passage of time has made a dent in its results, and the 3,421,000 viewers and 18.3% average share that the first installment achieved in 2013 have been far away. The ninth edition closed in 2021 with an average of 1,638,000 followers and a 15.2% share.

Even so, they are good data if you take into account that neither La 1 is in the same position now, nor is the television ecosystem the same as then.

Chenoa, Florentino Fernández, Eva Soriano and Leo Harlem, collaborators and host of 'La noche D'.

Spring will also bring to the public the third season of the talk and comedy show

, and it will do so with a new presenter, Eva Soriano, who takes over from Dani Rovira, and new collaborators such as Chenoa, Leo Harlem and Florentino Fernández.

They also have in their portfolio a new daily contest,

which combines chance and knowledge.

In addition,

premieres a new presenter in May, Rodrigo Vázquez, after the departure of Ion Aramendi to Mediaset to be part of the team of drivers of

.

And in the slot immediately after the evening newscast, La 1 has prepared a daily viral video format,

with Sara Escudero and María Gómez.

David Bisbal, Pablo López, Aitana and Sebastián Yatra, judges of 'La Voz Kids'.

La Voz Kids

in an Antena 3 continuation

The leading chain (an average share in March of 14.4%) will apply this maxim this quarter that if something works, don't change it.

For this reason, its grid will remain without too many changes, with a night slot where the Turkish series (Monday, Tuesday and Sunday) and

(Wednesday) will continue.

will also continue

(Friday).

The great novelty of the season will be

, still without a release date and which in its seventh installment will feature David Bisbal, Pablo López, Aitana and Sebastián Yatra leading the teams.

As in the case of

, the children's version of the music contest suffers from the wear of time in its audiences, and has gone from 5,176,000 viewers and an average share of 30.1% in 2014 on Telecinco, to 2,177,000 followers and a 19.7% share of media in its sixth installment, in 2021 and on Antena 3, but they are still more than remarkable data in the current television landscape.

Antena 3 also keeps in the chamber, in case reinforcements are needed, programs such as

new format of interviews with soccer player Joaquín at the helm—, another installment of

contest

.

As for Atresmedia's second channel, La Sexta, it will apply the same thesis as its sister group and is committed to continuity, with

and

the big bets for prime time, while the new season of

will remain on the bench in case it was necessary for him to go out and play.

Ion Aramendi joins the team of presenters of 'Survivors'. Luis Miguel Gonzalez

All to

Survivors

on Telecinco

After the second edition of

with unknown participants, ended with a disappointing average of 1,216,000 viewers (12.4% share), Telecinco has all its hopes pinned on

(premiere Thursday 21)

for the audience comeback.

The reality show in which a group of celebrities with different levels of celebrity (from Kiko Matamoros and Anabel Pantoja to bodybuilder Rubén Sánchez Montesinos and Anuar Beno, Isa Pantoja's brother-in-law) has to survive in the Cayos Cochinos of Honduras is a weapon so far infallible for the channel.

Of the veteran formats that are returning this spring, it is the one that has best withstood the passage of time in its audience: the 2021 edition obtained an average of 2,348,000 viewers and a 26% audience share.

The group dedicates three nights to the program, with Jorge Javier Vázquez, Ion Aramendi and Carlos Sobera as presenters on set and Lara Álvarez from Honduras, in addition to daily summaries and providing analysis and conversation content to other Mediaset formats.

Telecinco will also premiere this spring

, presented by Toñi Moreno in prime time.

It will be a format in the style of

which will collect personal and family stories with cases in which the intermediation of the program is requested to resolve a conflict, surprise or recognize someone's work.

Telecinco will also see the final of the Copa del Rey between Betis and Valencia next Saturday, April 23.

As for Cuatro, it will recover the broadcasts of

and will broadcast new installments of

and

In addition, it will premiere

format in which celebrities such as Antonio Canales, Loles León, Lydia Lozano, Mario Vaquerizo or Rosa Benito will have to face their fears.

The broadcasts of two recent premieres will also continue, the current affairs program

and the dating space

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