After much anticipation: the popular active brand Alo Yoga is officially launched in Israel, in partnership with 911 fashion.
The brand, founded in 2007 in Los Angeles by Danny Harris and Marco DiGeorge, is the fastest growing brand in the world in the Activewear category.
The brand announced the 911 Fashion Group (which represents and distributes many brands in Israel, including Scoth & Soda and Herschel) as the owner of the Israeli franchise, which will open two stores in central locations in Tel Aviv during 2023, one in the TLV Tel Aviv mall (which is expected to be 500 square meters) and the other As a store-within-a-store in the :story flagship store in Dizengoff Square, with an investment of about 1.5 million dollars.At the same time, negotiations are taking place with additional locations to open more branches.
All the Slavs have already turned on the brand
Alo Yoga is a popular brand among many celebrities and influencers, including Taylor Swift, Selena Gomez, Kendall Jenner, Hailey Baldwin-Bieber and more.
He gained his success thanks to innovative designs, in addition to the fact that it is an environmentally friendly brand that operates in green factories and protects the rights of its workers.
The decision to enter Israel is part of the brand's international growth strategy, which centers on entering new territories outside the United States and launching diverse collections.
The stores that will be opened in Israel will be in line with the brand's stores in the world, and their design will be carried out in collaboration between the brand and 911 Fashion in order to maintain the chain's vision.
It is worth noting that it is not yet known what the price differences will be in Israel for the brand compared to the rest of the world.
Alo Yoga clothes, photo: PR
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