Shavuot this year will be much more expensive, against the background of the significant price increases in the dairy sector, carried out by all dairies before the holiday. In addition, the prices of supervised dairy products have also recently risen by 8.28 per cent.
Tnuva raised the average price by 4.65%, Strauss by an average of 2.33%, Tara by an average of 7%, and Gad by 5%. However, it should be remembered that this is an average rate, and in the products themselves there are larger gaps.
An examination we conducted through Price's shows that the same basket this year will be significantly more expensive than last year's holiday, and can reach up to 10%. However, it is necessary to consider the current price and check where the cheapest basket is offered.
Shavuot this year will be much more expensive,
Rami Levy showed an increase of 4.5% compared to Shavuot last year.
Rami Levy told Israel Hayom: "If it's a 4.5% increase, then it means that pricing hasn't gone up because we know that prices have risen by more than 4.5%. We still haven't raised prices a second time, even though suppliers have gone up."
"We did specials"
"It's possible that in cases where there is an increase, we did in-depth promotions on other products compared to last year. We do it according to consumer demand. We are absorbing the various increases this year because of the holiday and to reach out to consumers. Until now, as mentioned, we have not raised prices, and after the holiday we will examine everything on its merits.
Rami Levy. Preparing for the holiday, photo: Coco
"In the meantime, we imported butter under our private label, which has been on the shelf since last Sunday and we sell it for 7.5 shekels until after the holiday – it's very cheap. We sell butter on sale in order to lower the price of butter in Israel compared to competitors. The problem in the industry is that there are shortages in regular butter, and on the other hand, competitors import another product at a high price.
"We are now selling the butter on sale, but even later on the price will be much cheaper than with competitors. We import the product from Poland. This is a quality product, and we make do with a low profit. The competitors sell the products to the chains, we save this hand. I imported because there is a lack of butter. We brought a large quantity and we will import all the time regularly."
Another source in the industry commented on the price increase in the industry, saying: "There was an increase in prices for supervised products, after which all the dairies raised the prices of the unregulated products one after the other.
Tiv Taam, Photo: Yossi Zeliger
Now, as Shavuot approaches, even if the price of a product has increased at the unit level, there is a high chance that it will have a 2+1 sale or a second product, so the consumer is not necessarily paying a higher price than last year.
"After the holiday, when the number of promotions decreases, it is likely that the price per item will rise accordingly. There are products now that some retailers don't upload to stay attractive for weeks."
Price's test
For example, we examined a basket that includes 16 dairy products for the whole family, including cheeses for Shavuot, delicacies and even alternative products. The price of the products was checked on 22 May compared to 1 June 6, i.e. three days before the holiday.
Please note that rates also include promotions. Our examination shows that some products have become more expensive.
The price in the market warehouses was the cheapest at 248.48 NIS, compared to 250.85 NIS last year.
However, when looking at the products, there are those where there are discrepancies compared to last year's prices. In the market's warehouses, eight products became more expensive and five were discounted. For example, Maw, Tara's chocolate-flavored milk delicacy, rose from 11s to 15.1s, up 37.27%. Mueller's Bio Natural yogurt increased in price from 13.9s to 17.9s, an increase of 28.78%.
Gad mascarpone cheese increased in price from 13.27s to 14.6s, an increase of 10.02%.
The price per basket at Rami Levy was NIS 253.46, compared with NIS 242.43 – an increase of 4.5%. Eleven products tested became more expensive and three were discounted. For example, Yotvata chocolate milk increased by 11.11 per cent from 25 to 8.8 s, and a pack of mew increased from 9.8s to 9.11s – an increase of 9.33 per cent. Euro brie cheese rose from 71.11s to 18.14s, up 9.33%.
The price of the basket in Yochananoff was NIS 261.79, compared with NIS 240.26 last year, an increase of 12.8%. Of the basket, eight products became more expensive and four remained unchanged. For example, Mueller's Bio Natural yogurt increased from 12s to 16.9s – an increase of 40.83%. The price of brie cheese with euro mold rose from 11.18s to 14.9s, up 33.27%.
The price of the Victory basket was NIS 268.12 this year, compared to NIS 248.63 last year, an increase of 7.8%. Nine products became more expensive and six were discounted. For example, a pack of Mew delicacy increased from 8.9s to 15.4s – an increase of 73.03%. Noam's mozzarella slices increased in price from 14.18s to 21.6s – an increase of 52.33%.
Branch of the Victory chain (archive), photo: Yehoshua Yosef
The price of the basket at Bitan Wines was NIS 274.67, compared with NIS 253.63 last year – an increase of 8.2%. The price of 13 products in the chain increased and the price of three decreased. For example, Mueller's Natural Bionatural Yogurt cost 10s last year, and now it costs 18.5s – an increase of 85%. Gad Safed cheese increased in price from 13.27s to 14.6s – an increase of 10.02%.
The price of the basket at Shufersal Deal was NIS 279.91, compared with NIS 264.67 last year – an increase of 5.7%. 14 products became more expensive and one was discounted. For example, brie cheese with euro mold increased in price from 14.93s to 18s – an increase of 20.56%. The price of Yotvata chocolate milk increased by 11.11%.
The price of the basket at Tiv Taam was NIS 286.47, compared with NIS 266.82 last year – an increase of 7.3%, with 14 products becoming more expensive. For example, Mueller's natural bio-yogurt increased from 14.9s to 18.8s – an increase of 26.17%.
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