To make its services known to a very wide audience, what better than a sporting event that brings together nearly 100 million Americans in front of their television?
The broadcast this Sunday of the Super Bowl, the grand final of the American football championship, did not escape cryptofinance players.
According to the
Wall Street Journal
, cryptocurrency exchanges Crypto.com, Coinhouse, FTX and Canada's BitBuy are among the advertisers who will be present during ad breaks.
The influx is such that the American media has renamed Sunday's final the “Crypto Bowl”.
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The Super Bowl smashes the price record for television advertising
Super Bowl advertising rates, which amount to 7 million dollars per 30 seconds
(see opposite),
are far from scaring away these very wealthy companies.
For them, it is above all a question of attracting new customers.
“We can no longer just talk over and over again to the same people who are already sold on crypto.
We need to attract other profiles
, ”says CNN the…
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