The 5 reasons why you should consume avocado 0:51
(CNN Spanish) --
Avocado is one of the most versatile foods: you can slice it into simple slices to make the perfect sandwich, or combine it with tomato, onion, cilantro and lemon to make a traditional guacamole.
Broadly speaking, we can say that there is a wide variety of foods that are prepared with avocado, where guacamole ends up being the perfect
snack
to accompany other dishes.
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It is possible that, due to its versatility and also its healthy food label, the avocado, and therefore guacamole, has risen in countries such as the United States, especially on dates such as the Super Bowl.
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Figures of the 'kingdom' of the Mexican avocado in the United States
In the weeks leading up to the 2020 Super Bowl (before the impact of the covid-19 pandemic), 126,000 tons of avocado were shipped to the US from Mexico, according to the Association of Producers and Packers Exporters of Avocado of Mexico (APEAM). ).
For the 2021 Super Bowl, expectations for Mexican avocado consumption in the US rose despite the negative impacts of the pandemic on the economy.
The APEAM estimated that 4% more avocados would be exported to the United States, compared to 2020, on the dates of the big NFL game, that is, between 132,000 and 134,000 tons.
Meanwhile, for the 2022 edition of the Super Bowl, which will be played in California, the APEAM told the local media
Milenio
that an increase in exports of this fruit is also expected to reach 140,000 tons.
It should be noted that APEAM, together with the Mexican Hass Avocado Importers Association (MHAIA), are in charge of promoting Mexican avocados in the United States, through the "Avocados From Mexico" (AFM) brand, which in the last decade has gained recognition for its Super Bowl ads.
"Over the past six years, AFM's Big Game (Super Bowl) ads have generated a staggering 41.6 billion brand impressions," it said in a statement.
In addition, AFM managed, in just seven years, to double the volume of Mexican avocados imported into the US.
It is important to note that the large quantities of this fruit in the US come from Mexico.
The United States is the largest consumer of Mexican avocados in the world, ahead of Canada, Japan, Spain, the Netherlands, France, the United Kingdom, Honduras, El Salvador, China and South Korea.
Likewise, Mexico is the main producer of avocado in the world, "with a volume that in 2020 exceeded 2.3 million tons, which means 32 percent of the world production of this fruit," according to the Mexican government.
If we talk about individual pieces, AFM imports about 2.5 billion Mexican avocados every year.
Such is its dominance of the avocado trade on US soil that, during Super Bowl week, AFM is responsible for approximately 95% of US avocado sales.
AvocadoSuper Bowl
