Just like the name BlaBlaCar, which took him a long time to come up with, it took several months for its founder, Frédéric Mazzella, to invent the one that would sum up his gift donation concept set up a year ago by his new start-up, Captain Cause, a corporate sponsorship platform. "Dift (a contraction of don and gift) also works internationally," says the entrepreneur, happy with his find.
Subscribe to read more
Already a subscriber? Sign in