Tonight: Millions will watch the Super Bowl • Who and what spent the show and who will perform the anthem? • And of course - what propaganda commercials are expected?

• The Super Bowl final last year

  Photo:

  Reuters

Millions of viewers are waiting, millions of dollars at stake: The Super Bowl - the finals of the American Football League, also known as the most watched television on television, will take place tonight in the US.

In the Super Bowl, which will be held this time, 54 will compete for the two-qualifiers' championship title for the finals, the San Francisco Porti-Niners vs. Kansas City Chiefs; But for the organizers, the real win lies in everything that goes on around the game, namely revenue and watch rates.

After a gradual increase in the finals ratings - to a record 114.5 million viewers five years ago - in the last two years, there has been a significant drop, culminating in the Super Bowl - 2019 from a broadcast that saw only 98 million people, which included a mid-performance Maron Band 5 which has received chilly reviews.

The Super Bowl mid-2020 show, which will be held tonight in the Latin American capital of Miami, will be led by two quintessentially Latin divas: Colombian Shakira and alongside Jennifer Lopez, just six months after capturing the Yarkon Park as part of its global tour. The management of the American Football League, the NFL, matched the two who will be honored in common. Along the way, they will also have to share costs, as there is no financial reward for the mid-performance.

Sing the anthem. Demi Lovato // Photo: AP

On the singing of the hymn at the beginning of the broadcast, singer Demi Lovato is commanded, a week after the first comeback at the Grammy ceremony, and a year and a half after she almost died of an overdose.

Another critical element concerns the program that airs immediately at the end of the game, and the moment of the new champion's coronation. Here, too, was a particularly disappointing year last year, with the launch of the "best in the world" talent realities - which tried to use the platform to introduce itself to the audience as a competitor to America's Got Talent, but settled on an opening episode where only 22 million people watched. At the end of the first season, the reality from the broadcast board disappeared without a trace. By comparison, the launch of the second season of "The Weiss" in 2012 reached 37 million viewers, similar to the launch of "Disguised Boss" two years before.

This year, too, is a reality, but this time it's a much safer bet, in the form of one of the hottest shows in the US this past year - "The Singer Behind the Mask." The third season of the show opens, in which celebrities compete in costume poetry and their identity is revealed only at the end of each episode, Expected to reap high ratings.

And as always, much attention is paid to the commercials that are broadcast along the transmitter. Fox Television Network, which this year came to broadcast the Super Bowl, reportedly charges up to $ 5.6 million for half a minute during the game. Already in November, Fox announced that all of its commercials were sold. Because the US is an election year, at least two propaganda ads are also expected - one from incumbent President Donald Trump, and the other from billionaire Michael Bloomberg, who is running for the Democratic Party primaries.

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