Miriam Leone face of the Now Tv campaign

"Now tv, tv as you are" is the claim of the new communication campaign of the Sky streaming service. Online and on air from today, it represents a brand manifesto to describe a new way of seeing television, when and where you want, supporting your way of being. Miriam Leone, the star of Italian cinema and protagonist of the Sky Original TV series 1992, 1993, 1994 acts as spokesperson for the entire communication campaign.
Variety of choice thanks to the wide programming of movies, TV series, shows and sports in streaming, with the flexibility to combine your offer according to your personal tastes and your mood. Freedom to access in a few clicks from various devices and unsubscribe at any time without obligation. These are the two keywords that distinguish the positioning of Now TV told in the spot with Miriam Leone with the spontaneous, lively and original tone of voice that distinguishes the brand.
In fact, the video shows the testimonial in a tight and eclectic sequence of daily occasions of enjoyment: during evenings with friends, between a break and the other of a film set and even at the supermarket, always finding something suitable for the mood of the moment and own preferences.
Now TV therefore presents itself as a one-of-a-kind service with a rich catalog of live and on demand content that ranges from successful TV series, the most awarded titles, and Sky Original productions such as Gomorra, ZeroZeroZero and Diavoli, to a wide selection of over 1000 films such as the award-winning Bohemian Rhapsody, the most popular shows such as MasterChef Italia and X Factor, up to the great events of football and live sports.
"Our dream is to be able to make people free to choose what, where, when and if to watch quality content and satisfy their tastes and moods every single day. A good movie to watch as a couple, a football match with friends on Sundays or your favorite TV series on a lunch break - says Federico Sisinni, Head of Brand & Communication Now TV.