Super Bowl: There are also several prominent faces next to the square. This year, the reigning Fortnite World Champion made a strange appearance.
- Seen a million times - Fortnite streamer makes a strange appearance at Super Bowl.
- Super Bowl: In Miami, e-sports changed to traditional sports last Sunday.
- In addition to Fortnite world champion Bugha, another US streamer is also appearing in public.
Probably the world's most famous live event took place again that night and once again attracted a large crowd. But not only athletes were in the spotlight during this year's Super Bowl, Twitch streamers and e-athletes also made their appearance . Two US streaming legends even made it into the iconic Super Bowl promotional videos this year - including the reigning Fortnite World Champion.
Superbowl: Fortnite World Champion part of the most profitable promotional event in the world
The Super Bowl has over 800 million viewers worldwide. The top 10 TV shows with the most viewers of all time in the United States include nine Super Bowl games. In Germany alone, over 1.4 million people watched the game live in 2019. Impressive numbers, which are quite impressive.
Outside the main game, the advertisements are a real eye-catcher . Companies have to leaf through quite a bit for them. A 30-second commercial costs - as of 2017 - almost five million dollars . No wonder that the number of spectators that the Super Bowl achieves also includes prominent faces for the advertising machinery - now even from the gaming sector.
Streaming legends meet Super Bowl
The gaming superstars Kyle ' Bugha ' Giersdorf and Timothy ' TimTheTatman ' Betar were also the focus of the NFL on the night of February 3, 2020 . Despite the enormously high costs that the operators had to bear, the two received a cameo appearance in the advertising clips. Thanks to the collaboration between traditional sports and e-sports , it was only a matter of time before streamers and e-athletes would appear in the Super Bowl advertisements.
While Tyler Blevins, better known as ' Ninja ', was allowed to enjoy an appearance during the advertising break last year, it was foreseeable that more e-athletes would be added. Streamer Bugha was featured in an advertisement for Sabra , an American-based hummus brand , during the halftime show. He advertised the # HowImuss campaign of the brand and was briefly seen in a yellow tracksuit and completely yellow room including gaming accessories. The Fortnite World Cup 2019 solo champion only had one word to say "bananas", but the clip alone already achieved over 170,000 views within a few hours on its Twitter account. '
Did you just see me in @sabra's #SuperBowlLIV commercial? Bananas ... That's #HowImuss, how do you have to? #SabraPartner pic.twitter.com/J2IJmmRVVY
- Bugha (@bugha) February 3, 2020His streamer colleague TimTheTatman, on the other hand, caused a lot more stir, which was shown in an advertising clip before the Super Bowl kicked off . The almost 3-minute advertisement has so far generated over 1.3 million clicks and was also uploaded from the official NFL YouTube channel.
In his rather short scene, the Twitch streamer sat in a tractor and looked after the child seen in the whole clip. The boy runs past the streamer with a football in his hand, whereupon TimTheTatman calls after him " Take it to the house kid ", which means: " Get a touchdown, boy !". Alongside TimTheTatman, a number of American sports stars were featured, including two-time FIFA World Player of the Year Carli Lloyd and NFL player Toni Harris .
A kick return 100 years in the making. Here's to the next 100 and the game's future stars! Watch the full #SBLIV commercial here: https://t.co/HSxyGA6oop # NFL100 # NFLNext100 pic.twitter.com/obchv1Xkxs
- The Checkdown (@thecheckdown) February 3, 2020Ninja was the world's first streamer to appear in a Super Bowl ad last year. Already in 2019, you could see him in the NFL-100 video when the New England Patriots underpinned their continuing NFL dynasty with a 13: 3 victory over the Los Angeles Rams . This year the Kansas City Chiefs competed against the San Francisco 49ers - two teams at eye level.
So happy to share with you guys one of the many amazing things we'v e been working on and why I've been traveling so much. Catch me in the # NFL100 #SBLIII
commercial right before halftime. pic.twitter.com/FEAQSdsYMP
Super Bowl and Streamer - That was just the tip of the iceberg
Overall, one can say that the Super Bowl appearances by the streamers Bugha and TimTheTatman can only be indications of what the world's greatest gamers and their viewers will expect in the coming years . Because the more the esports and streamer industry establishes itself, the more attention big names get on Twitch as well as mixers and YouTube .
But even if streamers can enjoy the great success and the increasing popularity , there are still shadow sides in the life of an influencer. As reported by ingame.de *, one of the world's largest streamers recently had to make a terrifying discovery when he opened his fan mail in front of the camera.
* ingame.de is part of the nationwide editorial network of the Ippen-Digital-Zentralredaktion.
Source: ingame.de
Manuel von Bismarck
Rubric list image: © dpa / Lynne Sladky / Twitter: Bugha
