With its new offerings, Aldi could profit from the coronavirus crisis. The new campaign has a smack.
- Aldi could benefit from the coronavirus crisis.
- The discounter will offer disinfectants from next week.
- Hygiene articles are currently rare due to the corona virus crisis .
Munich - When there are special offers at Aldi , customers regularly queue up. Sometimes they wait long before the shop opens to get the product they want. There is a particularly high demand for articles from the fields of computers and electronics.
But because of the ever-expanding corona virus * , the discounter will be faced with an enormous challenge in the coming week - possibly an unprecedented one. Both Aldi Süd * and Aldi Nord face an extreme rush to the branches.
Aldi has been launching a special offer for a long time
Starting next Monday, March 9th, the discounters will start a promotional offer that has been planned for some time. So hygiene products for skin, hands and surfaces will be on the shelves. Disinfectants are likely to be a particular focus. Many of these agents and protective masks are currently either rare or out of print due to the rampant corona virus *.
The online giant Amazon has now taken numerous hygiene products from its range, as retailers have offered them at exorbitantly high prices on the site. It is very easy to make disinfectants yourself.
Given the worrying economic impact of the corona virus, Prime Minister Markus Söder (CSU) is calling for an economic stimulus package. He has already considered concrete measures.
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Aldi: Disinfectants could be sold out within a few minutes due to the coronavirus crisis
When asked by the consumer portal Chip.de, Aldi Süd's press office said: "The products will be available in quantities customary in households." The offer is only valid while stocks last. The campaign has an aftertaste, but it has probably been planned for a long time, so it is not an attempt to profit from the emergency.
Aldi often sees criticism for his actions. Recently, the discounter seriously mocked its own customers.
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* merkur.de is part of the nationwide Ippen-Digital editors network.
List of rubric lists: © picture alliance / dpa / Bernd Thissen
