There is always the other side of the coin. For JCDecaux, which now carries out more than a quarter of its activity in the Asia-Pacific region - its first and most dynamic market in recent years -, the coronavirus crisis since the end of January will have a heavy cost in 2020. The brutal falls in metros and airports in Beijing and Shanghai, as well as in buses in Wuhan, the epicenter of the epidemic, have a direct impact on the business of JCDecaux, which earns money by renting the space to advertisers operates in concession according to the audience they offer to brands.
Read also: JCDecaux: record net profit in 2019, strong impact of the coronavirus expected in Asia
The French group therefore anticipates an organic decline in its turnover of 10% in the first quarter, without knowing whether the shortfall will be recoverable over the rest of the year. Its share price was shaken Thursday morning at the announcement of these prospects, the action posting at the opening a strong decline before resuming during the session.
"The shock is unprecedented by its suddenness
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