Aldi will be offering disinfectants from Monday. The corporation anticipates increased demand due to the corona virus - and is taking measures.
- Aldi could benefit from the coronavirus crisis.
- The discounter will offer disinfectants from next week.
- Hygiene articles are currently rare due to the corona virus crisis .
Update from March 6, 2020: Sanitary articles for disinfection are currently in short supply due to the spread of coronavirus . That is why the current special offer from Aldi will particularly hit. Starting next Monday, March 9th, disinfection gel and other hygiene articles will be available in the branches of the discounter giant at special prices. Hygiene spray, towels and gel are offered at EUR 1.75 each . However, Aldi is not reacting to the current hamster purchases , which have led to empty shelves in many supermarkets.
Aldi action with disinfectant - offer is not a reaction to coronavirus spread
"The hygiene articles for disinfection are promotional items that have been planned and purchased regularly and for many months in advance ," an Aldi spokeswoman said on Merkur.de's request. In general, the group would always offer disinfectants as promotional items in March at the beginning of the travel season for years. "Due to the corona virus , we expect increased demand on Monday, which we could not have predicted, especially when it came to quantity planning, " admits the Aldi spokeswoman.
The discounter has now taken measures to keep the expected rush for the promotional goods under control as best as possible . Each buyer may purchase a maximum of three products from the range on offer. The promotional products are also to be placed in the checkout area. "We hope that our customers will understand that the products may be sold out quickly ," said the Aldi spokeswoman. She also appeals to customers : “We ask our customers to be considerate of one another when making purchases in the branches. “It remains to be seen whether the Aldi campaign will run smoothly on Monday or whether there will be“ Black Friday ”-like scenes in the branches.
Aldi recently made negative headlines: a customer was shocked by an ambiguous photo in an Aldi advertising brochure.
Aldi faces special challenges due to coronavirus spread
First message from March 2, 2020:
Munich - When there are special offers at Aldi , customers regularly queue up. Sometimes they wait long before the shop opens to get the product they want. There is a particularly high demand for articles from the fields of computers and electronics.
But because of the ever-expanding corona virus * , the discounter will be faced with an enormous challenge in the coming week - possibly an unprecedented one. Both Aldi Süd * and Aldi Nord face an extreme rush to the branches.
Aldi has been launching a special offer for a long time
Starting next Monday, March 9th, the discounters will start a promotional offer that has been planned for some time. So hygiene products for skin, hands and surfaces will be on the shelves. Disinfectants are likely to be a particular focus. Many of these agents and protective masks are currently either rare or out of print due to the rampant corona virus *.
The online giant Amazon has now taken numerous hygiene products from its range, as retailers have offered them at exorbitantly high prices on the site. It is very easy to make disinfectants yourself.
Given the worrying economic impact of the corona virus, Prime Minister Markus Söder (CSU) is calling for an economic stimulus package. He has already considered concrete measures.
In "Markus Lanz" on the ZDF, the medical doctor Karl Lauterbach warns against downplaying the lung disease Covid-19. One must also expect significantly more infections in the future.
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Aldi: Disinfectants could be sold out within a few minutes due to the coronavirus crisis
When asked by the consumer portal Chip.de, Aldi Süd's press office said: "The products will be available in normal household quantities." The offer is only valid while stocks last. The campaign has an aftertaste, but it was probably planned a long time ago due to the usual lead times, so it is rather not an attempt to profit from the emergency.
Aldi often sees criticism for his actions. Recently, the discounter seriously mocked its own customers.
The Rewe supermarket does not supply Barilla products. The background is an escalating dispute over the pricing policy of the Italian pasta and canning manufacturer.
What a shock. A discounter had to be evacuated. For three hours, the police and experts searched for a deadly danger.
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* merkur.de is part of the nationwide Ippen-Digital editors network.
List of rubric lists: © dpa / Sebastian Gollnow