Criteo ahead of a complicated year

For Criteo, the year 2020 promises to be very perilous. A month ago, the French group listed in New York had published poor results for 2019, marked by a 2% decline in its turnover. He warned that this year would be worse with an anticipated drop in activity of around 10%. In question: the questioning of its model based on the use of cookies, greatly undermined by Apple's anti-cookie policies since 2018 and the decision announced last January by Google to delete cookies in its Chrome browser here in 2022.

Bad news never coming alone, the French group, champion of retargeting advertising, is the subject of an investigation by the National Commission for Data Protection (Cnil) following a complaint filed with its violated by Privacy International. The complaint "is under investigation," said Monday the French gendarme of respect for privacy, which specifies that he can not

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