Basile Laigre made the accounts: "By swallowing up a year of kibble, an adult labrador generates 1,700 kg of CO2, or as much as 15,000 km of a car, count how many pets there are ..." This Norman from 25 years old, a graduate in business and management but above all passionate about ecology and animals - he volunteered at the SPA of Le Havre (Seine-Maritime) during his studies - launched Reglo Pet Food, a brand of dog food whose recipe ignores beef but incorporates… flies.
“Our formula developed by engineers is balanced: lentils, sweet potatoes, rapeseed oil, vitamins and black soldier flies. And when we tell him that, in real life, dogs don't eat flies Basile Laigre has a ready-made answer: "Basically, they don't eat lamb or salmon either. They are omnivores with only protein needs. Flies have this quality of being rich in proteins: "Their nutritional intake is much higher than that of beef for less environmental impact because during their production, they need less food. The entrepreneur claims to have chosen a farm where the flies are fed with eco-products.
A bit more expensive
To cope with the behemoths of the food industry, Reglo Pet Food has teamed up with a French industrialist “specialist for 50 years in food for animals in zoos. He fully understands the constraints and requirements of wild and fragile animals, such as felines or monkeys ”. "I am also in touch with veterinarians", takes care to specify Basile Laigre. After all the necessary tests, "the validation of our friends the dogs who finish their bowls" and a campaign of presales by Internet which saw from 2 t of kibble, the marketing is officially launched at the beginning of March.
“We are a little more expensive than the Premium ranges, recognizes Basile Laigre. But we are working on it as extending our palette to puppies, sterilized and elderly dogs as well as cats. We hope to attract owners who respect their companions and who have ecological concerns. "