The crisis that TVs and radios have to face is of rare violence. The M6 group, which opens the ball of the publication of the results, makes no secret of it. "As for the whole market, the advertising revenues of M6 TV channels fell by 50%, from April 15, and a little more for RTL stations" , explains Nicolas de Tavernost, president of Group M6 Management Board.
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As of April 15, the group got into battle order and decided on a savings plan in order to absorb 50% of the revenue cuts planned for the whole year. "We have launched a plan to save 100 million euros in program costs on all of the group's free channels , " says Nicolas de Tavernost. The effort is titanic since it represents around 20% of the total grid cost of 500 million euros. The postponement of Euro 2020 alone will avoid spending 25 million. This program savings plan will be complemented by another
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