Vinitaly-Nomisma, horeca reopening for wine is worth 6.5 billion

 - VERONA - With the reopening from 18 May of catering and 'away from home', a natural channel is also reactivated for Italian wine which is worth 6.5 billion euros per year. And according to the Vinitaly-Nomisma Wine Monitor Observatory, made in April, only 23% of Italians (especially women, from the South, who have had problems at work) say that they will go to the restaurant less, compared to 58% for which nothing will change, without prejudice to the adequate security measures to be taken (45%). There is no shortage, even if very measured, of revenge spending, or post-lockdown 'revenge spending' for luxury goods such as wine: 10% plan to spend more of it outside the home than before, a value that rises to 15% for millennials (25-40 years) and for those who have not had problems at work (13%). "Our hope - reveals Giovanni Mantovani, dg Veronafiere - is that the historical partners of the horeca, among the most penalized by the emergency, can be put as soon as possible in the conditions to be able to resume their journey. Wine, hospitality and catering are the first distinguishing factor of our country in the world, and find in Vinitaly the meeting place par excellence, with an average of 18 thousand Italian horeca buyers, 2/3 of which related to catering ". For the head of the Vinitaly-Nomisma Observatory, Denis Pantini, "the role of catering and the effects of the lockdown on wine sales, both in Italy and abroad, can also be deduced from the stocks at the end of April this year, which highlight the penalties suffered by some emblazoned denominations that find the main marketing channel in the horeca. Think of the + 9% of volumes in stock of Montefalco Sagrantino and Nobile di Montepulciano, 8% of Chianti Classico or the greater surpluses of important whites like Falanghina (+ 16%) and Soave (+ 24%) ". But there are also other wines in stock: + 36% of Castelli Romani or + 22% of Frascati, wines typically administered by trattorias in the capital ".