During the crisis, the news channels were acclaimed by the French. Between March 16 and April 26, they were on average 21 million watching BFMTV, LCI, CNews or Franceinfo daily, 8 million more compared to the same period a year ago. More viewers who spent more time getting informed. The combined audience share of these four channels jumped three points to 7.6%.
Read also: The French rushed to the national and local news sites
The frenzy started on the weekend of the first round of municipal elections. “It's simple, on Sunday March 15, from 9 pm, there were almost only doctors who spoke on set. We clearly felt at that time that the attention of the French was focused on the coronavirus, ” recalls Fabien Namias, the deputy CEO of LCI. In April, TF1's little sister saw its audience increase by 60% in one year to reach 1.6%. "We are the news channel on which viewers stay on average the longest:
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