Camera of US and English fashion, the system must change - Lifestyle

 "We are united in the firm conviction that the fashion system must change at all levels. These changes would have been necessary for some time and the repercussions due to Coronavirus have pushed us to give priority to the process of reworking our sector": this is what the Council writes of Fashion Designers of America (Cfda) directed by Tom Ford, which is affiliated with over 450 US designers, and the British Fashion Council (Bfc).
    "We encourage - is the invitation of the two fashion rooms - our brands, designers and retailers, accustomed to the relentless speed of fashion, to slow down". A reflection that seems to derive from what was written by Giorgio Armani a few weeks ago in an open letter to WWD: slow down, return to the authenticity of the meaning of his speech, then shared by a patrol of designers and experts gathered by Dries Van Noten in a document with similar positions. Now two official associations are saying that "For a long time there have been too many deliveries and too many productions. Given the amount of inventory piled up, stylists and shopkeepers must think about the collection cycle and be strategic on the products and the timing of sales". And to underline that "there is a clear disconnection between when the goods arrive in stores and the moment when consumers really need them.
    We still strongly recommend that stylists concentrate on no more than two main collections a year. "
    In short, you just need catwalks for pre-collections or cruise lines, which you can safely present in the showroom, thus avoiding the movement of professionals in around the world. The fashion shows - is the consideration of the two associations - it is better to concentrate them in the weeks dedicated to them. Same goes for the product: creating a high quality garment with a high creative content will increase the shelf life of the goods and will increase respect for consumers, also with a view to sustainability.