Less than a month before the resumption of the French football championship, Mediapro is speeding up negotiations. After securing the broadcasting rights for more than 80% of L1 and L2 matches, the Sino-Spanish group has just signed a double-trigger agreement with Altice (SFR). On the one hand, Mediapro is securing the distribution of its new Téléfoot channel, which is due to start broadcasting in August to SFR subscribers. On the other hand, it is enriching its offer by buying the rights to the prestigious Champions League as well as the Europa League, which it will co-broadcast next season with RMC Sports, owned by Patrick Drahi.
Read also: Mediapro entrusts the management of its Téléfoot channel to Amaury Media
In 2017, for 350 million euros per year, the telecoms tycoon had won the rights to these two competitions until 2021, or for three seasons. With in mind the desire to attract new customers. The investment, of more than 1.2 billion euros in total, has certainly helped to improve the image of SFR. On the flip side, it has never been profitable.
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