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Hard hit by the crisis, TF1 and M6 manage to cushion the shock

2020-07-29T15:46:20.982Z


Savings plans partially offset the drop in advertising revenue.Fluctuat NEC mergitur. If TF1 and M6 have been severely beaten by the waves of Covid, the two private audiovisual groups have also demonstrated their ability to adapt. Over the first six months of the year, TF1's turnover fell 22.9% to € 883.5 million, with a sharp drop of 40% in activity in the second quarter . The health crisis has similarly affected M6, which saw its revenue decrease by 22%, to...


Fluctuat NEC mergitur. If TF1 and M6 have been severely beaten by the waves of Covid, the two private audiovisual groups have also demonstrated their ability to adapt. Over the first six months of the year, TF1's turnover fell 22.9% to € 883.5 million, with a sharp drop of 40% in activity in the second quarter . The health crisis has similarly affected M6, which saw its revenue decrease by 22%, to 557.3 million euros, with an air gap of 36% in the second quarter. But the two players in free TV have nevertheless limited the breakage thanks to the rapid implementation of savings plans.

Read also: How TF1 will prepare for the start of the school year

We managed to absorb more than 64% of the decrease in turnover. We were able to adapt very quickly to this very special period, while meeting the expectations of our viewers ”, indicates Gilles Pélisson, CEO of TF1. In detail, of the 262 million less revenue, 167 million have already been paid off. "

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Source: lefigaro

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