For JCDecaux, the year 2020 will go down in the annals of the company as the worst in its history, which dates back to 1964. While the French group, world number 1 in outdoor communication, posted record results last year , both in terms of income and profits, it expects a heavy fall this year due to the Covid-19 crisis. The confinement of the population imposed by the pandemic, first in China and then in the rest of the world, has caused a desertion of streets, stations and airports all over the planet and therefore an end to the advertising campaigns that are usually displayed there. with a violent impact on JCDecaux's business. Its sales plunged 41.6% in the first half, to just over 1 billion euros, resulting in a net loss of 255 million euros. Unheard of for the group today led by the sons of the founder, Jean-Claude Decaux.
Read also: JCDecaux hit hard by the coronavirus
The worst of the crisis was recorded in April and May,
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