Prosecco & co beat Champagne, boom in easy and low cost drinking

 During the lockdown imposed by the pandemic, a glass of sparkling wine saved the socialization of Italians, at home and on the web. And in the summer nightlife, local labels are back, typical and priced under ten euros. While Covid, in the first half of the year, brought down the consumption of important red wines and high quality bubbles, starting with Champagne.

Italian sparkling wines therefore maintain their positions with Prosecco & C, fresh vintage white wines are doing well, large-scale distribution sees sales rise, e-commerce doubles volumes, and is better for medium-cost wines. Giampietro Comolli, economic analyst of the Ovse-Ceves observatory for about 30 years, provides the picture of wine consumption in the first half of 2020: "the numbers of the consumption of sparkling wines in Italy and consumption channels during the Covid period and the first half of 2020 analyzed by Ovse indicate that staying at home, with more free time, more desire to cook, more time on social networks and the web has encouraged glasses of bubbles. Domestic consumption has largely replaced that of aperitifs and dinners outside the home .

And the millennials and Generation zero have not given up on the "bee", so more spritz at home. Valdobbiadene Prosecco and fresh vintage still white wines did the lion's share, like territorial bubbles and native grapes, there were more purchases in large-scale distribution, online orders more than doubled in 100 days, but choice priority under 7-10 euros per bottle. The most sensitive drops for organic wine, the great red wines, Champagne ".

If the domestic market has shown this vivacity albeit with a lower budget for wine spending" certainly the negative figure dictated by the total closure of Covid is more important and significant (both in volumes which in value) comes - he concludes - from the blocking of shipments and transport (including by air) to foreign countries ". (ANSA).