The richest French remain loyal to the press, which they still consider more reliable and useful than any other media, according to the OneNext Influence study presented on Wednesday by the Alliance for Press and Media Figures ( ACPM) in association with the CESP (studies on advertising media), Kantar Media and Médiamétrie.
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The representative sample of 10,000 senior executives and members of high-income households (over 65,000 euros net per year) questioned as part of this study confirms the strong tropism of 9.2 million French people, representing 17.5% of the population. population, for press brands.
Thus, almost all (98.3%) of them are readers of at least one press title per month.
At 88%, they are in contact every month with a newspaper or a print magazine and at 78% with a press brand on mobile.
Rather city-dwellers, male and aged 46 on average, 52% of these readers believe that they get useful information
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