Two days of appointments, with guided tours, workshops, exhibitions and the Turin Coffee Week, to celebrate a return in the name of an even richer, technological offer with an ever-increasing attention to sustainability and young people.
Lavazza thus celebrates the reopening, after the months of closure to the public due to the Covid-19 emergency, of the Cloud and the Museum dedicated to the brand that made coffee history in the world.
A reopening in the name of news, from the first audio guide via Instagram created with the voice of Federico Russo, which leads the visitor to discover the Museum, to the ISSpresso, the coffee machine created for the International Space Station.
"For us it is a very important day - underlines Alessandra Bianco, Corporate Communication Director Lavazza Group - because we can return to welcoming the people to whom we tell our stories, which is what Nuvola was born for. The Group deeply believes in this place, which gave a physical space to our values and our history ".
Among the novelties there is also the exhibition on 50 years of Red Quality and the two books created with Franco Cosimo Panini, 'How coffee is born' and 'TOward 2030: what are you doing?', Dedicated to the youngest.
In collaboration with:
LAVAZZA