Is Amazon Prime Day stronger than Black Friday?

Usually, Amazon Prime Day takes place in the middle of July, which allows it to stick with the summer sales period in France.

But this year, nothing has happened as usual, and it is finally in the fall, Tuesday October 13 and Wednesday October 14, that Prime Day 2020 will take place.

This positions it a month and a half before Black Friday which, in turn, is scheduled for Friday, November 27.

Should we favor one over the other?

If the question is legitimate, in reality the two events turn out to be sufficiently different that they are complementary to each other.

There is no reason not to take advantage of Amazon Prime Day in October, and Black Friday in November!

What are the differences between Amazon Prime Day and Black Friday?

However, there is a concrete nuance between the two promotional operations: Amazon Prime Day, as its name suggests, is reserved for members of the Amazon Prime program.

Access to this program, rich in benefits, costs 49 euros per year, and in particular allows orders placed on Amazon to be delivered in just one day, to access Amazon Prime Video or to take advantage of Prime Day promotions.

The offers offered on these days are very interesting because of their unique aspect.

For its part, Black Friday is accessible to everyone and it is topical on many online sales platforms, not just Amazon.

These are two opportunities to do good business, which is not to be denied at the end of the year.

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