As soon as “Singles Day” is over, “Black Friday” is just around the corner.
The day of action attracts with rich discounts.
Five tips to look out for when shopping.
On November 27th, “
Black Friday
”
attracts
with rich
discounts
.
Not every “
bargain
” is really cheap.
Tips on how to
shop
successfully
: What to
look
for when
shopping
.
Offenbach -
Christmas
is not far away and even in times of the corona pandemic, Germans are on the hunt for bargains to provide their loved ones with gifts.
"
Singles Day
" is only just over, but with "
Black Friday
" the next big day of action is just around the corner.
Many offers and discount campaigns are only valid for this one special day.
On November
27th,
“Black Friday” will take place for the eighth time in Germany.
However, the
day of action
begins the evening before at 6 p.m.
The idea for the shopping day originally came from the USA, where it always takes place on the Friday after Thanksgiving.
The
"Black Friday"
but in this country increasingly popular.
What hardly anyone knows: "Black Friday" is a registered trademark and is therefore protected.
This means that retailers who want to take part in the discount campaign must first buy a sub-license from Black Friday GmbH.
"Black Friday" discount campaign: Not every offer is a bargain
Don't be confused by retailers who use other, similar-sounding discount campaigns to the name “Black Friday”.
Retailers who do not have a sub-license for “Black Friday” rely on
“Red Friday”
(Media Markt) or even on a
“Black Week”
or a
“Cyber Week”
.
Black Friday 2020 - more important than ever for retail?
Expert insight from Bob Rajan, Managing Director and Co-Head at Alvarez & Marsal Germany https://t.co/ARL2taBDOY #ots #handel pic.twitter.com/D6TLZQONQn
- Press portal Economy & Society (@pp_gesellschaft) November 12, 2020
What not everyone knows either: Not every
offer
on "Black Friday" is really a
bargain
.
If retailers raise prices before the bargain day in order to be able to offer an “80 percent discount” on the day of the campaign, a product is not necessarily
cheap
.
So you should look carefully when shopping and, above all, compare whether you really have a cheap offer in front of you.
Price search engines
can help you compare here.
Black Friday tip 1: Visit many different sites and shops on “Black Friday” and not just market leaders like Amazon!
“Black Friday” turns expensive technology into Christmas bargains
In
online retail
, the days around “Black Friday” are among the best-selling of the year.
But this year, brick-and-mortar
retailers
hit by the corona pandemic are
particularly
happy
about bargain hunters.
As an exception, chambers of commerce and municipalities are to receive the rights to use the brand name free of charge.
There was up to
30 percent discount
on “Black Friday” on otherwise expensive technology in recent years.
This also turns televisions and smartphones into real Christmas bargains.
But
don't
let yourself get
wrapped up in attractive bargains
even on
Black Friday
.
When prices are good, always ask yourself before buying: Do I really need this?
Who could I give this to?
After all, a good present should not only please your wallet, but also the recipient.
Black Friday tip 2: go shopping!
Shopping on "Black Friday": It's not just about the price
As a general rule, you should not only guide you when buying gifts: “Stinginess is cool” and “Better cheap”.
Also pay
attention to
user reviews
when
buying online
on
Black Friday
.
If the negative assessments are piling up even with branded devices, it is better to keep your hands off and dig a little deeper into your wallet.
Black Friday tip 3: don't neglect quality!
Even if you want to support stationary retail this year, it is not reprehensible
to
check
prices online
beforehand
and then confront the retailer with them.
Haggling
is also allowed in the Corona year.
Branch managers are usually allowed to go with the best online price if you bring it with you.
Owner-operated shops have even more leeway.
The
on-site
service
should be worth
a
small surcharge
.
Especially in this difficult year for retailers.
Black Friday Tip 4: Haggling is allowed, but be fair!
"Black Friday": Keep an eye on the exchange period when shopping
With the right to
exchange
goods, pay attention to the possibility of extended deadlines.
The usual range is two weeks, but if you
buy a bargain
on November 27th,
Black Friday
, and the recipient finds out at Christmas that he already owns the expensive headphones, an extended right to exchange may still give you some bad purchases rescue.
But be careful!
Extended exchange periods are usually a goodwill offer from the retailer.
This can mean that the return conditions are stricter.
Black Friday Tip 5: Ask about extended exchange periods before buying!
If you take these simple tips to heart,
nothing should stand in the way of
a successful
shopping experience
on "Black Friday".
With this in mind: Have fun shopping!
(Tobias Möllers)
In order to avoid contact with strangers during the corona pandemic, you should reduce your purchases to a minimum.
These tips might help you with that.
List of rubric lists: © Peter Steffen / dpa
