Everything is ready for the first edition entirely online, in live streaming and on demand, of
IF!
the Festival of Creativity or
organized and promoted by ADCI - Art Directors Club Italiano and UNA - Imprese della Comunicazione Unite together with the main partner Google and the golden partner Intesa Sanpaolo, with the patronage of the Municipality of Milan
At 9.45 am on Friday 13 November, the official opening of the event with Cristina Tajani, Councilor for Labor Policies, Productive Activities, Commerce and Human Resources of the Municipality of Milan, Paola Marazzini, Director Agency and Strategic Partnerships of Google, Alessandra Lanza and Davide Boscacci of the Organizing Committee of IF! 2020.
With over 80 confirmed guests and more than 40 partners including companies and leading companies in the communication sector, the official program of the event offers a rich schedule of contents including lectures, talks, interviews and special formats under the banner of UNDISTANCING (theme of the event) with Italian and international speakers who will alternate live from BASE Milano and in connection from 8 different countries (United States, Great Britain, Colombia, Australia, South Africa, Romania, Spain and Italy).
Opening lecture "How do we re-fashion the world" by Livia Firth, creative director of Eco-Age and creator of the digital event Green Carpet Fashion Awards together with YouTube.
Dedicated to the relationship between fashion and the environment, this will be the first of many contents that the Festival of Creativity will offer in this 2020 edition, narrating apparently distant worlds that are joining together to create new stimulating synergies.
From the world of marketing confirmed Fernando Machado (Global CMO Burger King), Fabrizio Paschina (Executive Director Communication and Image Intesa Sanpaolo) with the art critic Luca Beatrice, Giorgio Santambrogio (AD Gruppo VéGé) and Stefano Marini (AD Gruppo Sanpellegrino / Nestlé) Waters), Walter Susini (Senior VP marketing Coca-Cola Europe), Matteo Sarzana (General Manager Deliveroo) and Mauro Porcini (Senior Vice President and Chief Design Officer of PepsiCo in New York).
From the world of video creativity, the appointments will be with Ben Jones (Global Head Unskippable Labs YouTube) and with the creators of YouTube: Favij and Alessia Iacometti (Youtuber channel TheLioner) and Casey Neistat with Luis Sal.
There are three meetings dedicated to one of the sectors most affected by the Covid-19 emergency:
the world of events with the testimonies of the organizers of "Bauli in Piazza" together with the musician Saturnino, the cultural project of BASE Milano and a focus on live communication with Mario Viscardi (CEO Plan B), Jane Reeve (Chief Communication Officer Ferrari) and Salvatore Sagone (President of ADC Group and spokesperson for the Club of Events and #Italialive).
From the world of culture, music and entertainment, actress
Isabella Ferrari is
expected
with Arianna De Leo
(Unicef Italia) and
Serena Di Matteo
(Head of Body, Skin and Oral Care Henkel), the writer Christian Sarkar (co-author together to Philip Kotler of the volume "Brand Activism. From purpose to action") and Davide Rossi, violinist and composer who has collaborated with stars of the level of Coldplay, Jay Z and Alicia Keys, with Francesco Menegat of Operá Music.
Many presences from the world of creativity and communication agencies.
At the end of the Festival, Saturday 14 November, two highly anticipated appointments with the
Mayor of Milan Giuseppe Sala, guest at 7 pm of one of the most popular formats of the IF! Public: the "10 Uncomfortable Questions" interviewed by Davide Boscacci (IF Organizing Committee !).
And, to follow, the awarding of the ADCI Awards 2020, the most important recognition that rewards the best Italian creativity and which this year will be conducted by the author and radio host Carlo Pastore.