Study reveals Black Friday bestsellers - one surprising detail

Which products make Germans particularly weak on Black Friday?

A study shows the bestsellers on Black Friday - although one detail is surprising.

• On

  November 27, 2020

  goes

  Black Friday

  in the next round.

• A

  study

  now shows which

  products

  are particularly popular

  with Germans on

  Black Friday

  .

• There is a clear

  trend

  for

  Black Friday 2020

  .

Kassel - The hunt for the bargains is about to kick off.

The

for consumers once again means searching for the best deals for traders it means big business.

Consumers spent

almost

on the weekend from

.

This means an increase of 29.17 percent compared to 2018. In 2020, a further increase in spending is to be expected on Black Friday - despite the corona pandemic *.

Black Friday's bestsellers: electronic products are more in demand than ever

particular

has numerous offers to offer during “Cyber ​​Week”.

However, not all great deals on Amazon and Co. are worthwhile on Black Friday.

Bargain hunters often have to watch out for price traps on Black Friday.

Vendors often give the

.

The actual market value in many online shops, however, is well below the RRP - an enormous price reduction is suggested, but in fact does not exist.

Users on Twitter deal with this topic with a lot of humor and a pinch of irony, as the following article shows:

Soon it will be that time again #BlackFriday pic.twitter.com/YUuBTOzIsb

- Gönny Knoxville (@Goennjamin) November 16, 2020

Nevertheless, consumers can

look forward to many real bargains

on

.

In particular, the

items has increased enormously in recent years, as a

the consumer forum "mydealz" shows.

You have

deciphered

the

and examined over 14 million transactions from the two years.

Study on bestsellers on Black Friday: smartphones, fashion, game consoles

According to the

,

every third consumer (34.65 percent) who shopped online showed an interest in

over the past two years on

.

The main focus was on smartphones, televisions, notebooks, headphones and smart home products.

A trend can be seen here.

While in the week of Black Friday 2018 there was still a good 24.04 percent of consumers who were hunting for discounts on electronics products, this interest increased to 30.68 percent in the following year.

+

Billions are generated in the “Black Friday” and “Cyber ​​Monday” discount battles.

© Bodo Marks / dpa

Fashion and gaming items are particularly popular on Black Friday

In second and third place of the bestsellers on Black Friday weekend in 2018 and 2019 are

(15.68 percent) as well as

(13.67 percent).

Here, too, a trend is emerging.

While 17.35 percent of consumers were still interested in fashion in the Black Friday week of 2018, this fell to 11.91 percent in 2019.

The gaming product group recorded a similarly drastic decline.

In 2018, 16.87 percent of consumers were interested in video games and game consoles, in 2019 only 9.32 percent.

However, this interest could

rise again in

2020 with the

.

Black Friday study reveals desire for new furniture and household items

And the rest?

According to the

by “mydealz”,

6.4 percent of

interested in

on

in the past two years

.

In fifth place in the ranking of Black Friday bestsellers,

follow

with 3.22 percent.

The top ten is complemented by cosmetics and drugstore items (sixth place, 3.05 percent), toys (seventh place, 3.01 percent), travel (eighth place, 2.97 percent), sports and outdoor products (place nine, 2.39 percent) as well as DSL and mobile phone contracts (tenth place, 2.13 percent).

Study on bestsellers on Black Friday: result on toys surprised

Above all, the

surprising

, as these are actually one of the best sellers shortly before Christmas.

In particular, Playmobil products have been

reduced rapidly

in recent years on Amazon in the

.

But: Here the trend is clearly pointing upwards.

The

shows that 2.75 percent of

interested in toys in the Black Friday week of 2018, compared to 3.7 percent in 2019.

It remains to be seen whether this trend will also be confirmed in 2020.

+

The infographic on Black Friday's bestsellers clearly shows that electronics products are very popular with Germans.

© 6Minutes Media GmbH

Black Friday 2020: These bestsellers are to be expected

The remaining

are in the study in leisure and events (eleventh place, 2.1 percent), financial products (twelfth place, 1.81 percent), garden products (13th place, 0.84 percent), streaming services such as Netflix (14th place, 0.77 percent) and accessories for cars and motorcycles (15th place, 0.51 percent).

The remaining 6.79 percent of consumers fall under miscellaneous.

Conclusion:

Lively interest in

can also be expected

on

.

It is not for nothing that Amazon always lures in “Cyber ​​Week” with offers for in-house entertainment electronics such as Amazon Echo, Fire TV or Kindle tablets.

The time has come on November 27, 2020.

Then the whistle for the next Black Friday will sound.

(Nico Scheck)

List of rubric lists: © Bodo Marks / dpa