The drugstore chain dm is repositioning itself due to Corona - customers could soon need significantly more time

The times of great growth are over for dm.

Now the corona pandemic also has a negative impact on the balance sheet.

Customers should feel the consequences.

• dm is

  causing the

  corona pandemic

  to create.

• Consequences

  cannot therefore be ruled out.

• The

  drugstore chain

  wants to react to changed customer behavior.

Karlsruhe - In the German

landscape,

rose to become the industry leader a few years ago.

The Karlsruhe group is likely to hold the top position for at least a few more years.

But the prosperous times are over for the popular

.

Although

posted

a new sales record in the 2018/2019 financial year, and new

also opened

.

But growth was no longer as high as it used to be.

Last year, therefore, “national standard prices” were abandoned and prices were adjusted depending on the competitive situation and region.

dm: Corona pandemic affects drugstore chain

In the 2019/2020 financial year, however, it continued to decline due to the corona pandemic *.

There are 11.52 billion euros in sales, but the corporate management feels compelled to react again.

And that could affect customers directly.

It could be that they have to continue

walking or driving

to the

in the future

.

The

noticed a change in shopping behavior in the Corona crisis *.

It was bought less often, but more extensive.

Fewer customers went to

in city centers, shopping centers and train stations than before the pandemic.

dm: The boss of the drugstore is talking about relocation

The group clearly feels that, said managing director Christoph Werner at the presentation of the annual figures.

Corona * accelerated a trend that had already started before.

Werner therefore announced: "You have to be where the customers are."

The boss did not get any specifics, but said that customer

requirements “in the

future could possibly also be met with less stationary

”.

Although

wants to

continue to grow in the next year and expand the

, "there could be relocations," said Werner.

A customer once complained about dm on Facebook and was then a target herself *.

Drugstore chains like dm now offer corona tests - what do they bring?

You have to keep in mind that when presenting the figures, the boss speaks of the entire group.

is also present abroad and business has recently grown strongly there.

Adjustments would probably be made in the weaker segment - that is, Germany.