(ANSA) - ROME, JANUARY 05 - The growth of streaming and pandemic platforms is a trend that has already been consolidated for years, with the increase in the use of content in the home walls also due to the closure of cinemas and theaters, has brought new life to the sector .
In 2021, a further upward trend is expected with increasing competition between operators, in addition to the development of new usage models, such as simultaneous group viewing, and business, such as free subscriptions with commercials during streaming, which in the USA represent already a quarter of the market.
The first novelty of the year is the landing in January in 25 countries, including Italy, of the new Discovery streaming offer, which sends Dplay to the attic for the benefit of Discovery +.
The other is the arrival of the Champions League on Prime Video.
The Amazon service, already active globally in terms of sports rights, has purchased the rights for the broadcasting of the best 16 Wednesday games of the highest European competition for the next three years, which will always see an Italian team present in the groups and, if these continue, until semifinals.
2020 was the year of Disney + which, just over the year after landing in the US and nine months in Italy, reached 90 million global subscribers and aims to triple them by 2024, challenging Netflix's leadership.
The service founded by Reed Hastings exploded in the course of the pandemic, albeit with less brilliant numbers in the second part of the year.
At the end of 2020, according to estimates, it exceeded the threshold of 200 million subscribers in the world with an annual growth of 27%.
(HANDLE).