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"L'Usine nouvelle" changes its formula

2021-01-29T18:32:12.850Z


Now monthly, the Infopro title strengthens its offer. A flagship title for industry professionals founded 129 years ago, L'Usine nouvelle is launching a new formula. From weekly, it goes to monthly and enriches its offer. Its owner, Infopro Digital, is continuing the work of renovating its 30 titles by digitizing their content and giving added value to its paper products. Media brands represent 35% of its turnover, which amounted to 480 million euros


A flagship title for industry professionals founded 129 years ago,

L'Usine nouvelle is

launching a new formula.

From weekly, it goes to monthly and enriches its offer.

Its owner, Infopro Digital, is continuing the work of renovating its 30 titles by digitizing their content and giving added value to its paper products.

Media brands represent 35% of its turnover, which amounted to 480 million euros in 2019, half of which in France.

Read also:

Infopro Digital expands to Germany

“We are agnostic on the choice of media.

What matters is to provide access to a wealth of content at all times, ”

explains Julien Elmaleh, CEO of Infopro Digital.

In each sector (industry for

L'Usine nouvelle

, local civil service for

La Gazette des communes

, construction for

Le Moniteur,

etc.), Infopro is developing its capacity to distribute content, whether news is handled by journalists, studies, databases or aid indicators

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Source: lefigaro

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