21 hours, 27 minutes and 33 seconds.
This is the time at which C8 broadcast the film "Survival Instinct" on Monday.
No better on TMC with "Geostorm" which started a second later.
This is almost thirteen minutes more than the already late schedule indicated by these two channels in the programs.
Same delay six days earlier for the rerun of “Un air de famille”, in tribute to Jean-Pierre Bacri, launched after an extended “Touche pas à mon poste”.
That evening, Pascale, a 66-year-old pensioner, almost lost patience.
"I waited, waited again," said this resident of Saint-Hilaire-sur-Helpe (North).
While in this anxiety-provoking period, we need to watch movies.
It brings a little sweetness.
With her husband, she thought of a radical decision: to impose the prime times at 6 pm.
"It would be like a reward, a way to better pass the pill", imagines this faithful of the series "Captain Marleau".
An improbable scenario, but the idea is there: what if, in a period of health crisis, the chains brought forward their first evening parties?
The coronavirus has changed our lifestyles
At Médiamétrie, the institute which measures the number of television viewers, a figure is obvious.
That of the peak audience of the day.
On average, it is at 9:27 pm in 2020, two minutes less than in 2019. At this precise moment, 25 million people are in front of the small screen.
However, during the period of the first two confinements, this peak falls at 8.45 p.m., almost 45 minutes less, or even more than an hour on certain evenings.
Médiamétrie has a simple explanation: “There is an adaptation of lifestyles, with the increase in homework and the reduction or absence of commuting time.
"
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Since the curfew at 6 p.m., Youri, a 29-year-old carer, has changed his habits.
“As we can no longer go out, with my mother, we dine around 7 pm, thirty minutes earlier, says this inhabitant of Longpont-sur-Orge (Essonne).
Then we count the seconds to Ninja Warrior or Research Section.
Prime times would be needed at 9 p.m. sharp, max.
"" TV evenings end later, but my alarm clock always rings at 7 o'clock, "also worries Thomas, receptionist in Vendée.
What if the solution was to cut down on ads?
For Séverine and her boys aged 11 and 14, every minute counts.
“When there is
The Voice
, we stop at the first commercial break,” she testifies.
There, we made an exception for
Sam's
finale
.
They went to bed after 11 p.m.
For a Monday, it was much too late!
Quentin, a 23-year-old German master's student, would also like to start earlier.
“Tuesday, I wanted to watch Martin Weill's documentary on conspirators (TMC).
It didn't give me much time to revise afterwards.
"
Philippe Nouchi, media expert at Publicis Media, may have the solution: reduce advertising time in the evening by ten minutes.
“It would be smart,” he says.
At that time, the demand from advertisers was not very strong.
The effect on the channels' finances would be minor, while the satisfaction impact could be very positive on viewers.
For that, it would be necessary that all the broadcasters get started at the same time.
" Nothing less sure.
"Even at 11:15 pm, there are more people"
To probe the bosses of chains, move the pendulums, even in times of curfew or confinement, is not at all on the program.
“It would not be very consistent when the 20 Hours is a hit,” says one of them.
And contrary to what you might think, people don't turn off the TV sooner.
Even at 11:15 p.m., there are more people.
"
Moreover, before returning to the schedules of twelve years ago, when Nicolas Sarkozy wanted the evening programs to begin at 8:35 p.m., the channels would still have to respect the times indicated, as they committed to before the CSA.
In fact, they tend to postpone the first parts of the evening.
"This gap is to be of service"
According to our calculations, C 8 snatched the late comer from TMC with, on average, a premium start at 9:24 p.m. (against 9:15 p.m. announced), the week of January 18.
This is 9 minutes more than two years ago.
On TF 1, the increase is 4 minutes, for a start at 9:14 p.m. (9:5 p.m. in the gates).
In this game, RMC Story and RMC Découverte are champions: plus 12 minutes, while they were in the top 3 of the broadcasters who drew the earliest in 2019, just behind France 5.
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"It is to serve viewers to adapt to demand," explains Stéphane Sallé de Chou, general manager of the two antennas.
As a result, our prime times audience has increased by 10% this season.
Without this resetting, we would continue to sink breaststroke for the first twenty minutes.
If a small channel starts too early, it is watched less.
Same if it starts too late.
"
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Some dissatisfied people, like Sacha, father of two children aged 5 and 8, have found a solution: to record family shows, like "Lego Masters" on M 6, to watch them at weekends. "The downside is that it's tedious and, above all, it's complicated not to be spoiled", nuance this 40-year-old from Grenoble. Others turn away from daddy's TV altogether to dig into Netflix and other platforms.