(ANSA) - ROME, JANUARY 31 - Traditional television, Internet platforms, social media: the pandemic has multiplied the ways of viewing TV, also accentuating the differences between public relations.
This is certified by the analysis of the first 115 days of the 2020-21 season prepared by Studio Frasi.
From 1 October to 23 January there are 1.1 million more people on the average day (+ 10.5%) and 2.3 million in prime time (+ 9.2%) compared to the same days last year.
If over-the-air TV remains the focus of attention, the use of smart TVs, smartphones, tablets and PCs (which can be viewed linearly via the Internet or indifferently) or social networks is also growing.
Each modality has its audience.
The channel most watched over the air on television remains Rai1, with a share identical to that of the same days last season (16.6%) and 184 thousand more spectators (+ 10.7%).
In second place Canale 5 with a 15.6% share and a growth of 165 thousand individuals (+ 10.1%).
Clicks and viewing times are measured on the internet platforms monitored by Auditel (those broadcast by the publishers Rai, Sky, Mediaset, Discovery, Cairo Com.): Here Sky digital News produces the highest number of clicks (898 million).
Then Canale 5 with 891 million, first for audience share (21.8%) followed by Rai1 (12.5%).
To collect more than any other network the time of users from the platform is Canale 5, with over 70 million hours generated by 26 thousand devices connected on average in each minute, connected for just under 5 minutes.
Rai1 ranks second overall (41 million) with 15,000 devices connected each minute and an average viewing time of 9 minutes.
Considering the consumption via the internet, on the Rai front RaiMovie prevails with an average of twelve minutes, followed by Rai5 and Rai3 with 10 minutes.
Among the Mediaset channels, Top Crime has the highest average duration of views, 15 minutes.
On social networks, the processing of the Phrases Studio on the Talkwalker data reveals that The Big Brother Vip is the most commented program, with 92.8 million interactions between Facebook, Twitter, Instagram and YouTube in 28 episodes.
Following Che tempoche fa, on Rai3, with 25.4 million, then Amici and Il Collegio diRai2.
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